California Supreme Court Makes it Easier for Apple, Online Businesses to Collect Personal Data

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Online merchants such as Apple and Ticketmaster can require consumers to furnish personal information to make transactions with acredit card, a divided California Supreme Court ruled Monday, delivering a blow to consumer advocates worried about privacy in cyberspace. In the 4-3 decision, the Supreme Court found that a two-decade-old California consumer protection law does not apply to the multibillion-dollar online commerce world, siding with Apple and other e-tailers in a legal battle over how much personal information buyers must give up in credit card transactions. The justices concluded that consumers can be required to give personal data, such as home address and phone number, to verify a credit card when buying a downloadable product from Apple, such as an iTunes song. [Silicon Valley Mercury News]

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