Officially, Apple’s App Store Review Guidelines do not mention any requirement under “functionality” which would cause apps that reproduce native iOS functionality to be rejected from the App Store. It is helpful to keep this in mind when considering the recent news that Apple has allowed Google to add “Google Now” to its native search app. This is the much-envied (or feared, depending upon your perspective) feature of Google’s search functionality launched in Android 4.1 (“Jellybean”) which allows Google to send the user real-time updates without any user input. Sports scores, appointments, weather, local traffic, boarding passes, tickets and other information can be presented to the user as Google learns more about his or her search habits and scans Gmail for relevant information. This, along with the speed of Google Now and local-device voice recognition has been the boast of Android over iOS since summer, last year.